A montage of our teammates listening attentively to how they're making a difference in the real estate sector. Meet more wonderful people who want to make a difference!

Join us on our mission to make the costs of real estate ownership more clear and equitable.

Ownwellians celebrating on a boat

The Ownwell Origin Story

Colton worked in asset management, where he saw firsthand how the most sophisticated investors manage their real estate and the inequities in real estate ownership. After several years in investment management, Colton attended business school to start Ownwell and find co-founders. Fortunately for him, Joseph, a computer science Ph.D. candidate, stumbled into the same law school pitch competition Ownwell had entered. A nervous Colton stood up and gave an early-day spiel on how broken the property tax system is across the country. According to Joseph, it was “in Colton’s incredibly aloof and informal fashion.” Despite this, Joseph was captivated, and after the pitch, they hit it off. Ownwell’s mission and value proposition perfectly resonated with Joseph, whose father and grandfather were real estate investors and whose great-grandfather was an actual property tax collector in Lebanon, his home country. For Joseph, joining Ownwell was a serendipitous opportunity to unite his heritage and technical expertise. In the subsequent months, we fleshed out the business plan, launched a sleek Wix website, and won multiple pitch competitions. We used the winnings to acquire our first customers in the spring of 2020. That summer, our third co-founder, Frank, spent his time focused on sales and marketing. Meanwhile, Joseph worked on building data pipelines and generating PDF evidence packets, and Colton handled filing appeals and attending appeal hearings for hundreds of customers by year’s end. Our commitment to our mission has only escalated since then, improving month after month, and continues to do so today.

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The Executive Team

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Colton Pace

Colton Pace

Colton Pace

Chief Executive Officer

Colton is one of Ownwell’s founders and now serves as CEO. In his previous roles as an investor and asset manager, Colton helped manage billions across several asset classes from venture capital to real estate. They were early investors in companies like Redfin, Uber, Spotify, and many more. As an investor Colton saw the inequities between the world’s most sophisticated real estate investors and everyday property owners. He founded Ownwell to democratize access to the tools and resources real estate experts use to build wealth and financial freedom. Colton has a passion for making an impact by bringing together high performance individuals, and cultivating entrepreneurs. When he isn’t at work he’s on or in the water.

Joseph Noor

Joseph Noor

Caroline Riley

Caroline Riley

Carolyn Ferreira

Carolyn Ferreira

David Holyoak

David Holyoak

Priyanka Gupta

Priyanka Gupta

Colton Pace

Chief Executive Officer

Colton is one of Ownwell’s founders and now serves as CEO. In his previous roles as an investor and asset manager, Colton helped manage billions across several asset classes from venture capital to real estate. They were early investors in companies like Redfin, Uber, Spotify, and many more. As an investor Colton saw the inequities between the world’s most sophisticated real estate investors and everyday property owners. He founded Ownwell to democratize access to the tools and resources real estate experts use to build wealth and financial freedom. Colton has a passion for making an impact by bringing together high performance individuals, and cultivating entrepreneurs. When he isn’t at work he’s on or in the water.

Ownwell employees standing near each other and working together during a conference

Ownwell's Vision

Empower people with the tools, resources, and information necessary to manage their real estate with confidence.

Explore Our Values

Customer Obsession

Take Ownership

Do The Right Thing

Go Far Together

Accelerate Innovation

Ownwell Values

Customer Obsession

Everything starts and ends with our customers. Ownwellians serve them and work vigorously to earn and keep their trust via effective communication and providing the best possible results.

Perks of Working at Ownwell

Entrepreneurial Culture

Own your career; we are here to support you on your journey.

Flexible PTO

We believe in giving you the flexibility to own your time off. In addition to flexible time off, you get 11 company holidays. We offer the last week of the year to recharge and reset.

Comprehensive Health Benefits

We care for you and your family’s health, as reflected in our benefits coverage.

Licensing and Renewal

As applicable complimentary real estate and tax consulting licensing and renewal.

Learning Stipend

Learning support through a $1,000 stipend per year to enable investing in your individual learning needs.

Support Parental Journey

We offer up to 16 weeks of fully paid parental and bonding leave to support your journey as a new parent.

Our incredible employees sitting and showing off their pearly whites while learning about how to help our customers save money on their real estate
Our awesome employees posing for the camera after a lake cleanup event in Austin
Our awesome employees posing for the camera after a lake cleanup event in Austin
Two amazing Ownwellians smiling at the camera

Our Austin based headquarters is located on the west end of downtown Austin.

Life at Ownwell

Ownwellians cultivate an environment of highly effective, extraordinary people pursuing ambitious common goals. We foster collaboration, embrace diversity, support sharing, and discourage politics. We hire and develop team members to ensure we have superstars in every position. We win together and continuously strive to help others succeed.

People are Our Superpower

We love working here. You will, too!

Our Benefits

Ownwell supports employee coverage costs up to 100%.

Medical

Dental

Vision

Wellness

Other Insurance

Savings Accounts

By the Numbers

$88 Trillion

Worth of Real Estate in the US

$16.2 Trillion

of Real Estate Debt in the US

$766 Billion

Paid Each Year in Property Taxes

$257 Billion

Paid in Real Estate Insurance Each Year

Laptop that show cases the Ownwell website with the appeal process and property information

The Ownwell Solution

Ownwell's mission is to make the costs of real estate more clear and equitable. Our proprietary software automatically identifies property owners that are overpaying on real estate expenses and makes it easy to find and achieve more savings. We were founded on the premise that real estate, especially real estate taxes, are complex and difficult to manage. Property taxes are the second largest expense associated with real estate ownership. This year alone, over $1 trillion will be paid in property taxes, yet 95% of property owners in the United States pay their property tax bill, no questions asked. Our product started by managing the end-to-end process of reducing these tax bills through appeals and protests. We use the best data available combined with automation and an intuitive user experience to deliver value to each customer, all at scale.

In 2023 we brought several new products and services to market. Whether it's helping real estate owners find and acquire exemptions, providing insights into their properties tax trends or preparing for the future with our tax bill projections, we're bringing more value to Ownwell customers every day.

Laptop that show cases the Ownwell website with the appeal process and property information
Built In Award

U.S. Best Startups to Work For

Austin, TX Best Startups to Work For

Austin, TX Best Places to Work

Great Place to Work Award

Recognized & Trusted Globally

Employee-Based Feedback

Backed by the Best

First Round
Wonder Ventures
Foudners Collective
Long Journey

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